Property Styling Timeless Trends
May 26th, 2016
Posted in: Mindset
Getting ready to sell your home? I shared property styling timeless trends with 4BC’s Kevin Turner on his radio show Real Estate Talk.
The first step in the home selling process is to know who your buyer is. The only way to identify this is to go to other open homes in your area and price range. Look at who is attending, what they are saying (don’t hover, of course), and what age ranges they fall into. Start to build an ‘avatar’ of your buyer.
2. Style anyway
If you can’t afford to renovate it doesn’t mean you shouldn’t present your home at it’s best. I once styled a home with badly scratched wooden floors that still sold for $75,000 above the agent’s pre-styling expectations, because it otherwise looked great!
3. First Impressions
Pay attention to what buyers will experience in the first seven seconds, what does your street-scape look like?
4. Make styling simple
You can style your home in one hour, but you have be prepared. One way is to have inexpensive doonas or bedspreads in the cupboard to throw over the working doonas that you use daily.
5. Work your bling
We’re seeing metallics of copper, silver and bronzes everywhere from a sprinkle in a throw rug and cushions, to pots. Don’t over do it though, keep in mind that their job is to draw the eye to the size of the room and the height of the ceiling.
6. Curves are sexy!
When you think about the shape of a home it is made up of squares and triangles, that is why you want to bring curves into the styling process. Pots, cushions, throws and other rounded accessories can help to soften your home.
7. Florals and greenery
If you’ll pardon the pun, this one’s a perennial! Though it’s fake plants that taking centre stage as they become more realistic. Even when you touch the buds, they feel real!
8. Use practical items
Adding a couple of books and candle holders speak volumes to lifestyle! Remember to select on size, colour and appropriateness of the reading materials.
9. Internet connectivity
While it doesn’t sound like styling, as Steve Jobs would say, design is everywhere! Never underestimate the desire for younger buyers to be ‘connected’.
10. Tell a story
Make the ordinary extraordinary. Think accessories like attractive plates, toys, cushions or candles. Put them in a group of two, three or five and you have a story.
11. Feature walls
Feature walls are officially out in a home for sale. The only exception to the rule is if it is target market specific. An agent once told me about a red wall in a home she was selling to a Chinese buyer, they loved it and bought the home.
12. Warm Reception
Walls in a home for sale should be warm (white or beige) not cool (grey). Stick with Australia’s biggest sellers in wall paints which are warm neutrals. Buyers will subconsciously recognise them and immediately feel welcome.
A two-hour home staging consultation with Tracey starts from $350 and helps you see your home more clearly through ‘buyers eyes’. Contact Tracey
Tracey McLeod is an internationally recognised award-winning interior decorator and home stager; a visual marketing specialist in home presentation that sells.
Combining her extensive experience in interior decor with a strong background in marketing; Tracey helps home sellers, property specialists and real estate agents to maximise sale price by creating ‘fall in love factor’ for buyers through home presentation.