Going troppo attracts bidding war
September 13th, 2017
The owners add $85,000 to the sale price… all for a cost of less than $5,000!
Super-motivated home sellers, Greg and Annette, have been preparing their home for sale long before Tracey McLeod from Presentation Sells arrives to spend 2 hours with the couple to plan the action steps that are needed to get their home ready for a top dollar sale.
Over the coming months, the owners weave their preparation for sale into an otherwise busy lifestyle.
One of the first things discussed is the lack of outdoor living space. Outdoor living is essential in a coastal location. It is clear from the start that the poolside needs a deck area.
The owners formulate a plan with the home stager to create the outdoor living space, an obvious selling feature, in a cost effective way.
When Tracey returns a couple of months later, the owners have created the perfect poolside oasis for only a few hundred dollars.
The expected buyers are defined as families with teenagers. In response to this, a fun coastal theme is reflected in the home decor.
One Day Makeover
When the home staging team return on the day of the makeover, they bring additional furniture and furnishings to enhance the liveability of the home. The owners’ quirky accessories tie the coastal theme together.
On the front deck, the coastal views are magnificent, yet the space is under-utilised. A clothes line extends across the middle of the deck.
A smaller outdoor setting is brought in to replace the bulkier items, so that both living and dining areas are able to be comfortably presented on the relatively small deck.
A dining table and chairs are added. The pineapple candelabras draw the eyes of potential buyers to the outdoor living and coastal views.
Now the outdoor space sits comfortably with the beautiful views.
Upon arrival in the large upstairs living area, buyers are met immediately with the kitchen and dining area.
Bulky dark furniture populates the dining and living areas. Opening up the space while creating cosiness are the challenges here.
Behind the kitchen is the main bedroom area, so the artwork invites buyers further into this tropical experience.
Without a defined ‘room’, the dining table could float uncertainly in the space. Here, it is ‘anchored’ to the bookcase wall and shows that storage can be added in this area.
“We opt to keep the orange wall because it defines the dining area for us. It also provides a much need focal point to bounce the eye off.
“This both defines the separate rooms and warms the large tiled space, stopping it from feeling cavernous or cold,” said Tracey Mcleod, owner of Presentation Sells.
While wanting to show buyers how to utilise the space, the stagers are also inviting them to move beyond the dining area into the large and comfortable living space.
Art and pops of blue draw buyers forward and complement the orange wall.
Creating a relaxed, casual space that the owner’s can also live in while the home is on the market, is of utmost importance. It must be easy for the owners to prepare for viewing as well as relaxing in their down times.
Down the hall, the study awaits. This is a working space. As one of the owners works remotely as well as from home, functionality is key.
Furniture is added from other areas of the home to show off the room’s purpose. This study can also be a bedroom, so the old sofa bed is covered with a sheet to show a seating/sleeping option.
The African theme is created using art and accessories found around the home.
Downstairs can be used as a separate living space, either as a teenage retreat or a guest area for other family members. Currently occupied, the area is configured with it’s current use and selling success in mind.
Eclectic items from around the home meet in this area, drawn together by the red and beige colour palette. Art and accessories draw the eye to the dimensions of the space.
Each living area has a separate identity to reflect the different age groups who will be using the home.
Having family members who live in Hawaii means that Greg and Annette have ample opportunity to visit and bring back memorabilia from the iconic tourist destination. The tropical theme works perfectly in the Gold Coast home.
In the before photo, all we see is the bed. The bright colours and quirky bed linen draw the eye to items that are not staying in the room after the sale.
We need to draw the eye to the architecture with art displayed at eye height. The furniture, bed linen and accessories describe a fun, young, coastal lifestyle.
In the next bedroom, another attention-grabbing bed is repositioned and remade to reflect a teenage lifestyle.
Inked canvas art is paired with an Hawaiian print bedspread and pastels which creates an edgy teen theme.
The subtly surprising bedroom decor creates fun in the back bedrooms.
In the Master Bedroom, the look returns to classic and neutral tones.
The challenge is to style the Master Bedroom so that it is easy for the home owners to sleep in AND prepare for viewing.
Simple strategies are given to the home sellers to ensure that the home is easy to prepare for every open home.
The price kept on going up and up and up at auction. The owners were amazed and attributed an extra $85,000 to their sale price, for a cost of less than $5,000!
(Thanks for viewing our work.)
With thanks to:
Pro Vision Image
The Picture Hanging Man
Professional home staging team:
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Tracey McLeod, Presentation Sells