Colour Psychology In Home Selling
December 28th, 2015
Posted in: Color Psychology
Home Seller Ellen Brooker helps Tracey McLeod, founder of Presentation Sells, to prepare and present this award-winning Gold Coast home for sale interior using the featured colours of Maroon, Magenta and Brown.
Presentation Sells Live Q&A For Home Sellers with Tracey McLeo…Presentation Sells Live Q&A For Home Sellers with Tracey McLeod #4 – Colour Psychology
Posted by Presentation Sells on Wednesday, June 8, 2016
What is colour psychology in home selling?
According to colour psychology, we feel and interpret colour with all of our senses, as well as seeing it’s beauty with our eyes. The ‘personality’ in each of the featured colours builds to a sophisticated look that is subtly packed with meaning and messages for buyers.
Maroon, a dark, soft red, is the feature colour that greets buyers upon entry to the home. In the living room maroon suggests controlled and thoughtful action – an important attribute for both buyers and sellers.
In the formal dining area, maroon mingles with and morphs into honest and sincere brown. This colour brings with it the best of everything: great food, fine wine and loyal company.
In an adjacent bedroom, maroon meets magenta. It offers a perfect teenage room colour combination where considered action blends with universal love.
Magenta is surprisingly harmonious. It balances every aspect of life, through the physical, mental, emotional and spiritual.
A tour of our feature colours would be incomplete without mentioning the cast of background colours in our home for sale. Here, a warm and cosy blanket of colour supports the maroon, magenta and brown features in the form of Beige, Gold and Warm White.
Beige underscores brown’s material security. It’s constancy and unchanging loyalty reassures buyers of the soundness of their investment.
Success shines in the lounge area, as gold adds richness and warmth to the scene. Gold illuminates and enhances maroon’s power to motivate buyers to action.
Warm White is perfect as a subtle, yet calm backdrop that offers clean lines and clarity to buyers. Once past the spacious entryway, the individual living and dining areas feel like ‘rooms’ within a room.
Over in the bedroom, warm white’s simple sophistication gently encourages magenta’s sense of balance and harmony.
The overall feel we aim for from space to space is a flowing sense of harmony, but we also want individual areas to feel nurturing and special.
Supported by the florals, sunlight streams in to give an orange tone to our featured colours, radiating warmth and happiness into the space in a natural, unforced way.
In addition, hints of red speak of desire and wanting; while green suggests a sanctuary that restores our sense of well being.
When brought together, our colour palette encourages buyers to take action using gentle, sophisticated cues embedded in a safe and comfortable environment that brings pleasure to the senses.
Want to see how it all began?
To home sellers Ellen and Graham who worked tirelessly under direction from Tracey McLeod to create the design and interiors; and the team at Dan’s PPM for painting, landscaping and loads more.
To the Housing Industry Association of Queensland for awarding Tracey McLeod ‘Winner 2015 of the Gold Coast/Northern Rivers Award for Interior Design in Property Styling’ for this home.
Before and After Photography by the amazing Geoff Allen from Pro Vision Image.
Pro Vision Image